Handcrafted Future: Rubber Stamps

By James Pynn

Though emails are ubiquitous these days, people still find the time and inclination to send snail mail. The postal service is still doing business for a reason, not to mention the likes of UPS and FedEx. It may seem quaint in our cloud-computing world, but nothing quite compares to getting a letter or card through the mail. It's a tactile sensation that is lacking with email cards and pop-up jingles.

Now, some people, this author included, can't stand their freehand. This tends to discourage writing letters. When you're fixated on drafting the perfect return address, the rest of the card-sending business seems insurmountable. Now, you could run the envelope and letter through your printer, but the price of printer ink hasn't fallen since 1987. No, a more cost-effective solution is the humble address rubber stamp.

Stamps, you say? Hear me out. A stamp is engineered perfection. You can order a customized address stamp and pound out the perfect return address time and time again. It's an obsessive-compulsive dream come true. When you couple this hardy piece of office supply engineering with a palate of ink pads, you're in stamping heaven.

The problem with our Web 3.0 culture is a lack of connection. For all the emails and instant messaging going on, it seems people are more and more hungry for personal, handcrafted goodies. How do you account for the incredible demand for handmade journals and writing pads? It may be the one recession-proof industry now: journal making. People want to feel what it mean to write -- not type.

We're wanting more and more to know real, live people. The future is a reclaiming of the past. Look through any sartorial blog or website and you'll see a hunger to get back to basics. The sports coat is now en vogue -- as are fedoras and wing tips. This is where the tried and true stamp can flourish once more. - 31410

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