Postage Meters Save Dollars During the Recession

By Chris Thompson

We're all feeling the pinch in this recession, and very littleof us are getting stimulus dollars. To stay afloat, businesses need to make wise spending decisions and reduce costs wherever possible. The small business postage machine, around $19 each month, can help you do just that.

Years ago, only big businesses with large mailings used postage meters. They were huge, expensive and required someone to take the machine to the post office to refill with postage. Today, the biggest users of postage machines are small business-1 to 50 employees-for use with their daily mailing.

First, you no longer have to drive your postage machine to the post office to be refilled. The Pitney Bowes postage meters, for example, have a phone jack built in. Just plug in any regular phone line, push the refill button, and it can dial in and refill itself with as much postage as you decide. The whole process takes literally 60 seconds and you never have to leave your office. This saves a drive to the post office, the time of the person who has to make the trip as well as the expense of the fuel (which no one ever reviewd at previously) to make that trip.

Second, as people mail envelopes and packages of different sizes, they very often apply too much postage. When mailing a letter, the current cost for a first-class mailing is $.44 for a piece 1 ounce or less. If the piece is somewhat heavier, for example 1.3 ounces, more postage is required. However, it is not another $.44 stamp. People using stamps very often apply too much postage, easily tossing away money needlessly.

With the postage machine, the scale is built-in. It not only ways the envelopes it also tells you how much postage needs to be applied. Once it shows that, simply put the envelope or the label and it will print the postage in the correct amount without wasting a penny.

Third, you never need to run out of postage. Invariably, the stamps, people run out of stamps at the wrong time. They may be halfway through a mailing, sending out important bills, or simply sending holiday cards. When you run out of postage, you have no option but to drive to the post office to buy more. If you had a postage machine, you would easily plug-in, push a button to refill, in 60 seconds later you could complete stamping your letters.

Fourth, utilizing a postage machine is an inexpensive way of making your business appear more substantial and reputable. It can seem odd, but people have a different perception when they get a printed envelope with a postage meter stamp as opposed to a handwritten letter with the flower stamp. This little bit of added credibility is achieved without any costly marketing, marketing strategies or campaigns. Your attention to detail is enough to set you apart. - 31410

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